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Chief Executive Officer
With more than 18 years of experience in technology management and market development, Rosove is
responsible for day-to-day operations as well as growth initiatives including strategic partner development
and International expansion.
Prior to joining BayTSP, Rosove was VP, Media & Entertainment at Digimarc where he was responsible
for Intellectual Property Licensing, market development and strategic partnership development. In that
role, he worked closely with Digimarc Licensees, and various stakeholders in the Digital Media delivery
ecosystem to promote the adoption of digital watermarking for managing, protecting and enhancing digital
content. Rosove was also responsible for the joint venture between Digimarc and the Nielsen Company
which was announced in 2009.
Prior to joining Digimarc, Rosove was president and CEO of Activated Content Corp., a leading supplier
of digital watermarking solutions to the music industry. Rosove was also CEO of AudioTrack Watermark
Solutions and founder and CEO of Sequel Technology Corp. He has held senior management positions at
Delrina and QNX Software.
Rosove has completed the Executive Program at Stanford University Graduate School of Business, holds a
Bachelor’s Degree in Journalism from Carleton University in Ottawa, Canada and a Bachelor’s Degree in
English from the University of Manitoba in Canada.
Chief Financial Officer
Mr. Sweeney has over 20 years experience in financial and tax matters, specializing in the technology
sector. He was a partner with Ernst & Young, LLP where he served various technology clients and
held different leadership positions within the firm. Mr. Sweeney also was the Chief Financial Officer
for FlashFoto, Inc., Big Bear Networks, Net VMG, and Network Alchemy (acquired by Nokia in 2000).
He holds a Bachelors degree in Accounting from the University of Southern California and is a Certified
Public Accountant in the state of California.
VP - Client Services
Mr. Reynolds is responsible for Client Services and Product Management at BayTSP. His career
spans 15 years working in the Internet Industry and 10 years working with Media and Entertainment
companies. Prior to working for BayTSP, he worked at Turner Broadcasting's Platform R&D department,
where he was charged with developing new media distribution platforms and products and specifically
developed their anti-piracy program. Prior to that, he worked with Turner Latin America's business
development team and in client services with iXL (now Razorfish), an Internet Marketing firm. He has
an MBA in Marketing and Strategy from Emory’s Goizueta School of Business. He is fluent in Spanish,
Portuguese, and Italian.
VP - Research & Development
Mr. Markham has a lengthy career in the entertainment industry and IT, including six years with NBC
Universal, where he built and managed NBCU’s Anti-Piracy Technical Operations department, which
included research and development and operations for watermarking, monitoring and enforcement,
forensics and investigations. He also worked for Technicolor, where he managed Security Services,
which included content protection, watermarking, monitoring and forensics. He also co-developed
automation support for copyright notice handling (ACNS) with the establishment an industry
standard XML to support graduated response efforts.
VP - Engineering
Mr. Hill has over 15 years of experience developing and marketing software for emerging online
protocols. Prior to joining BayTSP, Travis owned and operated several companies: most recently,
Media Enforcer, where he created software and established processes for protocol tracking on peer
to peer networks to answer the growing problem of mass illegitimate online distribution; Software
Fusion, with the first universal instant messenger software allowing users to connect to multiple
networks simultaneously; and EZ-BBS, with a multitasking software for creating bulletin board
systems.
VP - Business Development
Mr. Woo is responsible for analyzing potential new business opportunities and managing strategic
client and business relationships. Prior to BayTSP he worked at Deloitte and Touche's ERS e-business Assurance group,
developing and promoting new products and managing engagements. He has an MBA
from USC's MarshallSchool of Business, and a B.S. in Managerial Economics from UC Davis.
VP - Product Management and Strategy
Mr. Low is responsible for strategy and new products at BayTSP. He has over 15 years of experience
in strategic planning and implementation roles. Lawrence held senior positions in a number of startups
prior to joining BayTSP including iSilk, a cross lingual contextual search startup, and Onda Concepts,
a mobile content publisher. Mr. Low was the Assistant General Manager at Modern Aspac Development
Ltd based in Hong Kong and was a Strategy Consultant at Andersen Consulting (now Accenture) in
Hong Kong and Sydney.
VP - Technical Operations
Mr. Salter has over 20 years experience in Information Technology service delivery at Paramount
Pictures where he served in a variety of roles in infrastructure management including system and
network engineering, client services, and data center operations. In addition, he was responsible
for coordinating Internet anti-piracy efforts for the studio. Prior to launching his corporate IT career,
he worked variously as a screenwriter, a software developer, and an engineer in a solid-state
physics research lab for General Dynamics. Mr. Salter holds a Bachelors degree in Physics from
St. Olaf College in Northfield, Minnesota.
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