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February 4, 2009
Los Gatos, Calif.
Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad banned from broadcast made the top 20 most popular list, according to a viral video tracking report issued today by BayTSP.
As of 10 a.m. Pacific time Wednesday, the trailer for “Transformers 2” held the top spot with more than 3.6 million views and 721 copies uploaded to video hosting sites. The trailer for “G.I. Joe” moved up to second place with more than 1.6 million views and 279 copies posted online.
“Based on viewership rates, it appears that people waited until they got to work on Monday to start watching a lot of the commercials,” said Mark Ishikawa, CEO of BayTSP. “Our analysis shows that the Super Bowl remains a reliable outlet for getting a TV commercial to go viral.”
BayTSP is tracking propagation and viewership of more than 50 commercials aired during Super Bowl XLIII across more than a dozen video hosting sites, including YouTube, Daily MotionandYouKu. Viral video tracking and measurement is part of BayTSP’s larger business intelligence service used by the entertainment industry, advertisers and marketers to analyze consumer interest in feature films and television shows.
One of the most interesting findings from the analysis is that a commercial for People for the Ethical Treatment of Animals (PETA), which was rejected for broadcast, racked up more than 564,000 views on 15 versions posted to video sites, making it No. 13 of the top 20 most popular commercials.
Included below is a list of the number of unique clips for the top 20 commercials aired during the game and the number of unique views:
Title |
Number of Videos |
Unique Views |
Transformers 2 Trailer |
721 |
3,674,500 |
G.I. Joe Trailer |
279 |
1,681,896 |
Pepsi: Stay Forever Young |
33 |
1,635,703 |
Career Builder: It’s Time |
45 |
1,548,146 |
E-Trade Financial: Babies |
30 |
968,060 |
Pre-released – SoBe: NFL Ballerinas |
19 |
858,643 |
Angels and Demons Trailer |
38 |
747,802 |
Fast and Furious Trailer |
67 |
715,154 |
Pre-released – Pedigree: Adoption |
21 |
705,562 |
Pepsi Max: I’m Good |
14 |
657,941 |
Doritos: Crystal Ball |
34 |
614,999 |
Bud Light: Conan goes to Sweden |
29 |
587,168 |
PETA: Banned ad |
15 |
564,649 |
Coca Cola: Bugs Heist |
43 |
500,783 |
Bridgestone: Potato Heads |
28 |
470,996 |
General Electric: Scarecrow |
10 |
470,344 |
Year One Trailer |
18 |
462,712 |
Cheetos: The Birds |
20 |
428,744 |
Pepsi: MacGruber |
17 |
422,175 |
Budweiser: Clydesdale Circus Love |
30 |
407,353 |
BayTSP provides business intelligence services to the entertainment industry, advertisers and marketers to identify where movies and television shows are posted online, what content is most popular and how many people are watching. Coupled with BayTSP’s enforcement services, content owners can better target and manage their online promotions. The data is also used to negotiate and monitor revenue sharing agreements with content distributors.
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