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September 8 , 2009
Los Gatos, Calif.
BayTSP and NTT DATA Corporation announced today that NTT DATA will resell BayTSP’s online intellectual property monitoring, enforcement, business intelligence and monetization services in Japan.
Japanese content is tremendously popular online and has a worldwide audience. Fans of a popular Japanese TV broadcasting anime series around the world have viewed clips from the series more than 51 million times over the past year and some single Japanese TV shows has been viewed online 1.8 million times, according to BayTSP. BayTSP monitors digital content worldwide across all major Internet protocols, including peer-to-peer networks, cyberlockers, live streaming video and user generated content sites.
“We’ve seen tremendous interest from content owners and distributors across Asia who want better control over how and where their content appears online, to understand how consumers are interacting with it and identify monetization opportunities,” said BayTSP CEO Mark Ishikawa. “This agreement with NTT DATA ensures content creators and distributors in Japan have access to best-of-breed technology and management solutions available anywhere in the world.”
The agreement includes reselling BayTSP’s Content Authentication Platform (CAP), which integrates NTT’s Robust Media Search (RMS) technology. Major motion picture studios, broadcasters, sports leagues, music labels and independent artists use CAP/RMS to manage where their content appears online and gather business intelligence to drive their monetization strategies.
“The combination of NTT’s RMS technology and BayTSP’s CAP technology will allow NTT DATA to offer Japanese customers a complete system that integrates the collecting of content and metadata, registering of content, searching for registered content, detecting it and then taking an appropriate action according to predetermined business rules,” said Naohiro Yamaguchi, Senior Manager Media Industry Business Unit, Enterprise Business Sector, NTT DATA.
BayTSP’s CAP technology monitors all major user generated content sites, totaling approximately three million minutes of new postings daily. It tracks viewership on more than 100 million minutes (the equivalent of 190 person years) of previously posted video clips and continuously updates an index of two billion minutes of previously uploaded video. CAP generates real-time metrics that content owners, distributors and advertisers can use to deliver context sensitive advertising based on what appears in a video clip, rather than relying on less accurate targeting using keywords or file names.
NTT’s RMS technology is the first reliable audio and video fingerprinting system capable of scaling to process the amount of video posted to the major UGC sites, cyberlockers and P2P networks daily.
About NTT DATA Corporation
A member of the NTT Group, the largest telecommunications services group in Japan, NTT DATA is a leading company in the system integration industry, providing comprehensive information system services to governments and public organizations, financial institutions, and corporate customers, from the basic strategy and planning stages to development, operation, and maintenance. Established: 1988 / Capital: 142.52 billion yen / Annual sales: 1044.9 billion yen (FY ended 3/2009).
About BayTSP
BayTSP, founded in 1999, provides global online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company has its headquarters in Los Gatos, California. For more information, contact (408) 341-2300 or visit www.baytsp.com.
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